The Importance of Frames

Here is a good article (pre-election, but still valid) about the importance of framing one's position in political debate. As author Michael Erard points out:

"In this struggle to control political reality through language, you don’t dispute specific words or rebut the facts; you don’t even attack your opponents’ frames. What you do is assert your side’s frame, making it so big, so omnipresent, so unavoidable that it’s as natural as talking about the roundness of the Earth. Disputing such a fact seems counterintuitive. Even heretical."

Read the whole article here.